The Brand - R-Coat

designing the future of fashion with the communities.

R-Coat is a community-based fashion brand that repurposes broken umbrellas – collected by our Umbrella Heroes – into eco-designed garments handmade in Portugal for people who want to wear stylish garments while reducing their environmental footprint. We believe that fashion is happier when it respects people and the environment, following SDGs 12 and 13.

R-Coat represents the happiness of all those simple moments when we are enjoying life the most. Our style is comfortable, timeless and very happy, and the pieces are authentic, colorful and playful!

R-Coat’s creative vision draws upon the cultural heritage of its founders, Anna Masiello and Yasmin Medeiros, merging their Italian and Brazilian backgrounds with Nordic design functionality. The result is a captivating and vibrant identity that embodies an urban lifestyle.

OUR VALUES

CIRCULARITY

In nature nothing is wasted and every end represents a new beginning. At R-Coat, we mimic natural cycles by upcycling discarded materials and having circularity at the base of all our choices.

TRANSPARENCY

Being honest about the good and the bad is essential to build trust and amazing relationships. We are a community-based brand; we love to share, exchange information and listen to feedback.

COMMUNITY

People working together can overcome any challenge and change the world. We are active promoters of collective growth and get inspired every day by our community of #UmbrellaHeroes.

CREATIVITY

With some creativity, trash doesn’t exist; anything can gain a new life and stay out of landfills. With elegance and style, we transform broken umbrellas into clothing and accessories.

INNOVATION

What if tomorrow was completely different? And what if we were able to create it together? We rely on open innovation to grow and develop new products in an organic and sustainable way.

COLLABORATION

Our values of innovation and community naturally lead us to a collaborative work process. Learning from and with others enhances our creativity and knowledge… plus, it’s fun!